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NBA All-Star Vote

Multi-platform voting with exclusive features and sponsor integration

All-Star MVP online vote

OVERVIEW

Telescope has powered the NBA All-Star voting for the past ten years, using voting methods across various channels to drive voter engagement - including SMS , Facebook Messenger , Twitter , Google search and online voting .  In its 7th year, Telescope powered the Twitter voting with an added feature: Exclusive hashtag-triggered Twitter emojis were unveiled for all 24 NBA All-Stars.

online site directing users how to vote for nba all star
Tweet from NBA Twitter account directing users how to vote and the emojis they will see on their tweets
Screenshot of the Google Search voting

HOW IT WORKED

Twitter voting:  Hashtags were promoted via social and on-air. To vote, Twitter users simply tweeted #KiaAllStarMVP and #firstnamelastname in the same tweet, which then activated the player’s custom emoji. 

Facebook Messenger voting: Voters sent a message with the basketball player’s name they wanted to vote for via the NBA Facebook page.

Google search voting: Users Googled “NBA Vote” and voted by selecting their favorite players 

SMS voting: Voters texted the keyword to a short code

Online voting: Fans navigated to the website Telescope created for NBA and simply clicked 'vote' under their favorite player's image. Users also had the ability to share their votes across Facebook & Twitter.

All votes were validated through our Connect Live platform and the starting players for the East and West all-star teams was announced prior to the game.

Image of votes via SMS, Twitter, and Google Search

KEY FEATURES

  • Twitter hashtag vote: Branded hashtag with custom Twitter emoji for each player (24 total)

  • Facebook messenger vote: Ease of voting by sending messages via the FB messenger app to submit votes

  • SMS vote: Text message vote with sponsored vote confirmation 

  • Google vote: Google search term with sponsor integration

  • Online vote: fans had the ability to cast up to 100 votes during the vote window seamlessly via website

RESULTS

  • Ease of participation as well as exclusive features helped to boost social media buzz and user engagement

  • Sponsor integration for each voting method increased brand awareness.

Hashtag Voting on Twitter