Multi-platform voting with exclusive features and sponsor integration
Telescope has powered the NBA All-Star voting for the past ten years, using voting methods across various channels to drive voter engagement - including SMS , Facebook Messenger , Twitter , Google search and online voting . In its 7th year, Telescope powered the Twitter voting with an added feature: Exclusive hashtag-triggered Twitter emojis were unveiled for all 24 NBA All-Stars.
Twitter voting: Hashtags were promoted via social and on-air. To vote, Twitter users simply tweeted #KiaAllStarMVP and #firstnamelastname in the same tweet, which then activated the player’s custom emoji.
Facebook Messenger voting: Voters sent a message with the basketball player’s name they wanted to vote for via the NBA Facebook page.
Google search voting: Users Googled “NBA Vote” and voted by selecting their favorite players
SMS voting: Voters texted the keyword to a short code
Online voting: Fans navigated to the website Telescope created for NBA and simply clicked 'vote' under their favorite player's image. Users also had the ability to share their votes across Facebook & Twitter.
All votes were validated through our Connect Live platform and the starting players for the East and West all-star teams was announced prior to the game.
Twitter hashtag vote: Branded hashtag with custom Twitter emoji for each player (24 total)
Facebook messenger vote: Ease of voting by sending messages via the FB messenger app to submit votes
SMS vote: Text message vote with sponsored vote confirmation
Google vote: Google search term with sponsor integration
Online vote: fans had the ability to cast up to 100 votes during the vote window seamlessly via website
Ease of participation as well as exclusive features helped to boost social media buzz and user engagement
Sponsor integration for each voting method increased brand awareness.