NBA & WNBA 'Tap to Cheer'

A landing page for both NBA and WNBA was created for fans to easily access 'Tap to Cheer' online links as well as a schedule for upcoming games to ensure fans don't miss out on their favorite teams. The 'Tap to Cheer' application was accessible via a custom landing page on NBA.com and WNBA.com or within their native apps. Once the play-along experience was opened, at-home fans were presented with two battling teams where users were able to simply "tap" or "click" on their favorite team logo to cheer on their favorite team and once the bar reached a certain amount of taps, fans were rewarded a fun animated pay-off involving confetti and a full screen take-over of the team cheer! For each game, the WNBA and NBA managed the application to switch out teams to assure that all basketballs fans could participate and cheer on their personal favorite team.

Additionally, the NBA took a step further to engage their at-home fans and encouraged viewers to take to Twitter and tweet their team hashtag which as a result populated data into the 'Tap to Cheer' application and controlled in stadium graphics.