MTV Video Movie Awards

GOAL:

To encourage fans to generate a social buzz across social media surrounding the award show, MTV wanted to increase fan engagement, viewership, and social conversation before, during, and after the show.

SOLUTION:

Utilizing Telescope’s Socialize Product, MTV gave fans the opportunity to unlock exclusive content, while also increasing social awareness surrounding the show. The MTV Movie Awards encouraged fans to tweet #FrontRowUnleashed to get access extra camera angles. As the number of tweets were tracked, our Socialize product visualized the real-time status of the fans’ Twitter activity. Once the hashtag reached 100%, fans could view the never before seen views on the red carpet and inside the show.

RESULTS:

The MTV Movie Awards hit #1 for the Nielsen Twitter Rankings that week, with fans tweeting almost half a million times. The socialize app created a visually rich experience in real-time, merging crowd source activity with premium content.